Kashmiri saffron is among the most sought after in the world. The beauty and flavour of Kashmiri saffron is such that it has many legends and myths associated with it.
The main saffron producing area in Kashmir is spread around the town of Pampore. It is a historic town by the side of the river Jhelum. While the cultivation has spread across other locations, it still remains the hub of saffron trade. Especially during late autumn in October, all the fields surrounding the town get covered with purple blossoms and thousands of villagers get involved in plucking flowers and extracting the spice. There was a time when everyone in this area only dealt in saffron. Now they are opening up to other opportunities but still Pampore’s economy is manly driven by saffron.